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Durel Illuminated Advertising Solutions

Rogers Corporation has over 20 years of experience in developing innovative solutions in energy efficient, electroluminescent (EL) backlighting systems and EL drivers. Rogers' highly reliable thermal transfer and screen printing technologies for selectively animated lighting has been used in a wide range of markets. These new lighting solutions, using DUREL® EL technology, are ideal for Point-Of-Purchase (POP) and transit displays for the out-of-home (OOH) advertising and signage markets.

Rogers’ Durel Division is introducing an innovative Finishing Center model. These new technologies will give any graphics printer the ability to produce thin, animated, compelling backlit signs that command a premium from advertisers and allow you to be a premier Finishing Center with the following benefits:

• Easy to produce – Using proprietary EL materials, any graphics printer can produce bright, effective backlit signs using familiar printing processes.
• From POP to Transit - The EL substrate is available in roll widths of 15” up to 30”. These can be further assembled into much larger areas using simple lamination and assembly techniques enabling all sizes of OOH advertising to be backlit.
• Short Lead-time - These lighting solutions allow the graphics printer to go from Design to Sign in minutes.
• No Setup Costs – The thermal printing system enables low volume runs by eliminating high setup costs. You can print one, hundreds, or thousands of units.
• “Green” – Rogers’ EL substrates and lamps are environmentally friendly and contain no heavy metals.

Applications

• Point of Purchase (POP)
• Banner
• Poster
• Automotive Wrap
• Bus, Taxi, Train and Truck Advertising
• Street Furniture

Features and Benefits of Rogers Illuminated Advertising Solutions

• Increase Your Revenue
  Brand and media owners want to maximize their advertising dollar. Animated, backlit signs are more compelling and generate 80% higher response rates for the advertisers, and therefore more lucrative for you to produce. Rogers’ EL System allows you to easily bring this technology to your customers.
• Animation
  This EL System enables you to create animated, backlit signs for greater visual impact and retention.
• Thickness
  At approximately 0.5mm thick, these signs are thin enough to provide backlit advertising anywhere a standard poster or sign can be placed.
• Flexibility
  EL signs can be rolled for shipping, and can be posted around pillars or corners.
• Light Weight
  At approximately 0.5mm thick, these signs are thin enough to provide backlit advertising anywhere a standard poster or sign can be placed.
• Installation
  In most cases, EL signage installation will not require a building permit due to the light weight and use of standard wall outlets.
• Green
  Rogers’ EL lamps are considered “green” products. They fully comply with US, European and Chinese RoHS directives.

Electroluminescent (EL) lamps have been used in the automotive and electronics industry for many years. While exciting, reliable and proven in high tech applications, this technology has historically been difficult to produce, limited in size, and constrained by long leadtimes and high fixed costs for low volume runs.

Rogers’ Electroluminescent Lamp System solves all of these problems and brings the proven features and benefits of EL to the advertising industry.

Rogers sales, technical service, customer service – around the world

Our technical experts support yours at every stage—from design through manufacturing—to help you meet your requirements and speed time-to-market. Contact our expert sales, technical service and customer service personnel, or email a technical representative.

Data Sheets			Size
	Rogers OOH Illuminated Advertising Solutions	English	715 KB
	Rogers OOH Lamp Data Sheet	English	112 KB
	Rogers OOH POP Driver Data Sheet	English	83 KB
	Rogers OOH Sequencer Data Sheet	English	56 KB